Search her name, and her own site now comes up near the top

For an artist, the search that matters most is her own name. It is what a curator types before a studio visit, what an editor types before a feature, what a collector types after a show. The work an artist needs is not thousands of visitors. It is being found, and described correctly, by the few people who look.

What was wrong

Her name was spread across the web in other people’s words. Galleries, residencies, schools and press each had their own version of her biography, many without a link to her site, some out of date. Her own site sat about fifth when people searched her name. And someone better known shares her name, so search engines had no reliable way to tell the two apart.

What I did

This is a project with an end date: the foundation, built once, so it keeps working after we finish.

• One public record that tells her apart. I created her entry in the open database that Google and other services read about people, recording her and her namesake as different people, in both directions. Her site now points search engines to that record.
• Her exhibitions on her own site. Her recent shows have their own pages on her site, and a venue’s page for her show now links her name to it. The venue’s old address for that page now leads to the new one.
• Her details corrected where they live. I asked each organisation that lists her to correct her biography and link to her site. Four corrected it in October; the rest are in progress, each tracked.
• A faster site. Her exhibitions page went from 13.7 MB to 5.7 MB as it loads on a phone. Dead links were fixed, image captions written, and pages she keeps only for studio visits are hidden from Google at her wish.

What changed

Google Search Console	September	October
Average position when people search her name	5.2	3.2
Times her site was shown for her name	529	836
Times her site was shown, all searches	2,582	2,622
Clicks to her site, all searches	48	64

On average her site now shows about third when someone searches her name, where it showed about fifth. Because it sits higher, it is seen on more of those searches: 836 times in October against 529 in September.

What has not moved yet

The numbers are small, and most clicks still come from people who already know her name. That is the point of this project, and it is also its limit: the next step, in the remaining months, is pages for each body of work in her own words, so people who search for the work, and not the name, find her too. Several organisations have not yet corrected their pages, and Google does not list artists’ studios that take no visitors, so a Business Profile was not possible.

How we measured

• Position, times shown and clicks: Google Search Console, the whole site, every version of the address, September against October 2026, the same 29 days on both sides, read October 2026. The last two days of October are left out because Google was still collecting them.
• Page weight: Google Lighthouse, a lab measurement of the page as it loads on a phone, October 2026.
• Corrections and links: each organisation’s live page, read October 2026.