Growth strategy and execution for founder-led service businesses
Your business runs on referrals. Your website should bring in work too.
When your site doesn’t rank high, the people searching for exactly what you offer find someone else. I analyze what is holding your site back, get it fixed, and report what changed.
You read the monthly report. We handle the rest.
Bring your website address. I’ll show you how Google and AI can lead customers to you.
The Buildhaus
How a stranger finds you
The path my work builds, shown with a client’s real page. An illustration: the search, the answer and the enquiry are examples, not a record of one visitor.
A stranger searches
Nobody referred them. They type what they need, the way people do.
Your page answers
One page for one kind of work, written in the words people search for.
AI answers can name you
Assistants build their answers from pages like that one, and can cite them.
They get in touch
The next step sits on the page, so the search ends with you.
The articles were there. Google couldn’t see nearly a third of them.
One client, twelve weeks. A different business from yours, with a problem that travels: a site built in pieces that Google can’t read as a whole.
Read the case studyAn education company with a large library of guides for students and their families. In the first week (9 August 2026), Google had never seen 36 of their 114 articles. The writing was fine. The trouble was in how the site’s parts were joined: a blog in one system, a main site in another, a developer and a marketing lead in different countries, and nobody owning how the whole thing read to Google.
I found the places the systems disagreed and wrote each fix for the person who owned that part. Their team built most of the changes, and I checked each one on the live site as it went in. Their publishing script now writes its own forwarding rule when an article is renamed, so that fix holds as the library grows.
- different searches a week where they appear on Google’s first page, 71 percent more
- From about 649about 1,111
- of those, in the top three results, nearly twice as many
- From about 173about 326
- clicks a day from people who did not search for them by name, a quarter more
- From about 42 a dayabout 52 a day
Applications started, applications submitted and briefings booked are now recorded, so they can see which articles lead to applications.
Google Search Console. First page and top three: weekly averages, weeks of 13 to 27 July 2026 against weeks of 12 and 19 October 2026. Clicks: 12 July to 2 August 2026 against 26 September to 16 October 2026.
Does your site look like this?
If two of those sound familiar, book a call.
Book a callNew work comes from referrals, almost never from your website.
People find you when they search your name, not when they search for what you do.
More than one developer or agency has worked on your site.
You could not say which of your pages Google has never seen.
Three ways to work together
The price is written into the proposal, before you commit to anything.
All three in detailHow working together goes
Book a call and bring your website address.
Book a callOne
A call
Bring your website address. I’ll show you how Google and AI can lead customers to you, and we’ll find out how we can best work together.
Two
A written proposal
It sets out what you will get and the price.
Three
The work
I map the pond you swim in and study the sharks in it. Then we sharpen your strokes. I use frontier model AI agents for the legwork; the strategy, diligence and the judgment are mine.
Four
What you get from me
Done for you: a clear roadmap, communication at your pace, an update every two weeks and one report a month. Coached: a strategy brief every two weeks and a review at the end of each cycle. The diagnostic: its deliverable, and then your choice of what comes next.
Tyler, Oakleaf Custom Woodworking
Oakleaf Custom Woodworking, Custom woodworking, Baltimore. Published with his written permission.
Read the case studyTyler
Owner, Oakleaf Custom Woodworking
Case studies
Oakleaf Custom Woodworking, Custom woodworking, Baltimore
A new website, pages for the main kinds of work, and customers who find him on Google
- Clicks from Google, 1 to 29 October 2026, from 13 in 1 to 29 September
- 24
- Times Google showed the site, from 963
- 1,525
- Searches the site appears for, from 65
- 95
An education company, Education
The articles were there. Google couldn't see nearly a third of them.
- Different searches a week on Google's first page, from about 649
- about 1,111
- Of those, in the top three results, from about 173
- about 326
- Clicks a day from people who did not search by name, from about 42
- about 52
I learned this on my own shop floor.
In 2013 I co-founded a jewelry store on New York’s Lower East Side. My partner owned the sales floor; I took everything behind it: product photography, web design, ecommerce, email marketing and search optimization.
I am blessed with ADHD. Give me a mountain of data and I will go deeper than most people can, and I learned to turn that depth into a clear plan for growth.
You read the monthly report. We handle the rest.
More about me